Cookie Policy

Last updated: 15 January 2026

This Cookie Policy explains how FalconMatrix B.V. uses cookies and similar tracking technologies on our website. We believe in transparency about how we collect and use data, and this policy provides detailed information about our cookie practices.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners about how visitors use their sites. Cookies help us understand user preferences, improve website functionality, and deliver personalised experiences.

2. Why We Use Cookies

FalconMatrix uses cookies for several important purposes:

  • To ensure our website functions properly and provides essential features
  • To analyse website traffic and understand how visitors interact with our content
  • To personalise your experience and remember your preferences
  • To deliver targeted advertising and measure campaign effectiveness
  • To improve our services and develop new features based on usage patterns
  • To comply with legal requirements and maintain website security

3. Types of Cookies We Use

We categorise cookies based on their purpose and functionality. Below are the main types of cookies used on our website:

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic features like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies, and they are always active.

Analytics Cookies

We use analytics cookies to collect information about how visitors use our website. This helps us understand which pages are most popular, how visitors navigate through the site, and identify areas for improvement. We primarily use Google Analytics for this purpose.

Functional Cookies

Functional cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember your preferences and settings.

Marketing Cookies

Marketing cookies track your online activity to help advertisers deliver more relevant advertising or limit how many times you see an advertisement. We use these cookies for Google Ads campaigns and remarketing purposes to reach potential clients with relevant content.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on our website:

Cookie Name Purpose Duration Category
cookie_consent Stores user cookie preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution and conversion tracking 90 days Marketing
IDE Google DoubleClick - ad targeting and frequency 1 year Marketing
preferences Stores user interface preferences 6 months Functional

5. Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance functionality and analyse performance:

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect information about website usage, which helps us improve our content and user experience. The information collected is anonymous and includes data such as pages visited, time spent on the site, and traffic sources.

Google Ads and Remarketing

We use Google Ads for advertising and remarketing purposes. These cookies help us deliver relevant advertisements to users who have previously visited our website and measure the effectiveness of our advertising campaigns. They also enable conversion tracking to understand which ads lead to enquiries or service requests.

Google Fonts

Our website uses Google Fonts to ensure consistent typography across different devices and browsers. When you visit our site, Google Fonts may set cookies to optimise font loading and performance.

6. Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing essential website functionality. This technology adjusts how Google services behave based on your consent choices, ensuring compliance with privacy regulations whilst maintaining measurement capabilities for consented users.

7. Managing Your Cookie Preferences

You have full control over which cookies you accept on our website. Here are the ways you can manage your cookie preferences:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clearing your browser data and revisiting our site.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:

  • Block all cookies
  • Block third-party cookies only
  • Delete cookies when you close your browser
  • Notify you when a website tries to set a cookie

Opt-Out Links

For specific third-party services, you can opt out directly:

8. Impact of Disabling Cookies

Whilst you can browse our website with cookies disabled, please note that some functionality may be limited. Disabling necessary cookies may prevent certain features from working properly, such as contact forms or preference settings. Analytics and marketing cookies can be disabled without affecting core website functionality, though this may limit our ability to improve the user experience and deliver relevant content.

9. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our cookie usage, technology, or legal requirements. When we make significant changes, we will notify users through our website and update the "Last updated" date at the top of this policy. We encourage you to review this policy regularly to stay informed about our cookie practices.

10. Contact Us About Cookies

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Privacy Team:

Email: privacy@falconmatrix.top

Phone: +31 10 553 8260

Address: FalconMatrix B.V., Schoolstraat 81, 3064 WQ Rotterdam, South Holland, Netherlands

11. Related Policies

For more information about how we handle your personal data, please refer to our Privacy Policy. For general terms and conditions regarding the use of our website and services, please see our Terms of Service.

Need help with cookie settings? Our team is available to assist you with any questions about cookie preferences or privacy settings. Contact us at privacy@falconmatrix.top for personalised assistance.